menu

Yoko Ono To Make Film Of The World’s Smiles Using Twitter & Instagram

Yoko Ono To Make Film Of The World’s Smiles Using Twitter & Instagram
Advertising

Utilizing the ubiquitous social media platforms the iconic personality want to get users faces in her movie to achieves her long-time dream.

Don Michael Acelar De Leon
  • 20 june 2012

In 1967, Yoko Ono publicly shared that her ultimate goal in filmmaking is to create a film which includes “a smiling face snap of every single human being in the world.” Forty-five years later, she can now easily turn her visionary project into reality through #smilesfilm, a worldwide mass participation photography project that uses social networking and media platforms Twitter and Instagram. Ono’s ambitious project allows people around the world to participate in her project by uploading images of themselves smiling and including the hashtag #smilesfilm, which then collates all entries in the official project website. Ono shared with The Guardian:

People from cities and countries around the world can freely upload their smiles by mobile phone and computer to the world and its people. Each time we add our smiles to #smilesfilm, we are creating our future, together. Give us your smile! I love you!

Smiles Film

+advertising
+Art
+cities
+culture
+Culture
+film
+Instagram
+mobile
+project
+Social Media
+technology
+Twitter
+USA
+web
+yoko ono

More in advertising

advertising

Australian Wine Label Animates 18th-Century Convicts In AR

The app tells the stories of convicts exiled to Australia who are featured on the wine bottles

20 October 2017
advertising

Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

20 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
No search results found.