3D Virtual Fitting Tech Adds Social Element To Trying On Glasses Online [Future Of Retail]

3D Virtual Fitting Tech Adds Social Element To Trying On Glasses Online [Future Of Retail]
technology

DITTO uses a webcam to capture a user's face from multiple angles, ensuring they always find the perfect fit.

Allie Walker
  • 20 july 2012

Our latest Future Of Retail Report looks at the trend of Fit With A Click. One manifestation of this trend can be seen in DITTO, an online eyewear retailer that offers a 3D virtual fitting technology; with DITTO, shoppers can visualize how glasses will look on their face. After consumers record a short video of themselves with a webcam, a 3D model of their face is created, which they can then use to try on pairs of glasses with a scrollable, 180-degree view. Final selections are aided by a side-by-side snapshot feature. The snapshot feature is shareable on Facebook, allowing a shopper to solicit feedback from friends.We spoke to Emily Mulle of DITTO, to get her thoughts about how DITTO is helping consumers find the ‘perfect fit:’

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