Tribal DDB launched their Israel office without a budget for production or media, instead using the photo sharing site to show people their work and clients.

Tribal DDB launched their Israeli office without a budget for production or media. Instead, they found an interesting use for the photo sharing site Instagram, using hashtags to let people view their office, work and culture. This self-promotional digital campaign celebrates the interactive navigation of the site.

‘Officegram' is available to those who download the Instagram app and locate TribalDDB_Israel. It builds awareness of the agency and highlights their use of new mediums. Users are encouraged to navigate site content with hashtags such as #workers, #clients, and #office life. The campaign resulted in 67,100 Google results in 18 days, coverage from global business sites, $4000 earned media, hundreds of tweets, and 300 new friends.

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