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Premium Alcoholic Beverage Tastes Like Water

Premium Alcoholic Beverage Tastes Like Water
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Air is a refreshing canned malt drink that is clear, odorless, and tasteless.

Yi Chen
  • 26 july 2012


Alcoholic beverage ‘Air’ is made from clear malt and sparkling water that is purposely created to taste like nothing. The canned drink contains 4% ABV, which is equivalent to a standard beer, but the taste is nearly completely masked by the carbonated water. It’s marketed as all natural with only 95 calories, and the company is currently in the process of patenting the drink as “virtually odorless, colorless, and tasteless.”

Air also comes with hints of subtle flavors like berry, citrus, and club soda. The drink hopes to replace similar versatile alcoholic beverages like vodka soda. Air hopes to launch in major West coast cities in the U.S., with plans to expand to other cities. One can retails for $1.74, while a 4-pack is $6.99.

Air

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+Air
+alcohol
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+drink
+Marketing
+patent
+USA
+water

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