New magazine launches its first issue by creating a 220 pound fanciful rendition of one of the designer's most iconic gowns.

Alexander McQueen’s Spring/Summer 2008 collection, La Dame Bleue, was inspired and dedicated to his personal friend and muse, Isabella Blow, an English fashion magazine editor. Known for her wild, fanciful, and often eccentric fashion choices, the collection featured ‘flashes of exotic colour and embellished silk chiffon and organza gowns.’ [via]

One of the best remembered and most iconic gowns from the collection was ‘The Parrot Dress,’ a vibrantly colored ‘rainbow’ dress with feathered wings. Isabella, perhaps, was the muse by way of McQueen, for another fashion magazine editor, Hissa Igarashi of TWELV magazine. To launch the first edition of TWELV, a magazine dedicated to fashion, music, art, and culture, Igarashi and his fashion assistant Sayuri Marakumi recreated the McQueen ‘Parrot’ dress with 50,000 gummy bears:

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