How Will Athletes Use Advanced Technologies To Win Gold In London?

How Will Athletes Use Advanced Technologies To Win Gold In London?
technology

In an article brought to you with the help of Intel, PSFK looks at how even though Olympians are the world's most physically gifted athletes, some may have an advantage by training with innovative gadgets and programs.

Allie Walker
  • 28 july 2012

The 2012 London Olympics are poised to be the most tech-forward Summer Olympic games. During the 2008 Olympics in Beijing, 108 world records were set–until those games, only an average of 22 records had been broken at Olympic games. Why the massive increase in Beijing? Advances in technology. In the four years since Beijing, the world has seen even greater innovations in this sector– in 2008, Facebook and Twitter were still in their infancy, the iPhone was in its first generation, and being able to make a payment through NFC technology was just a dream.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.