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Audi Opens First Interactive Digital Car Showroom For Urban Shoppers [Video]

Audi Opens First Interactive Digital Car Showroom For Urban Shoppers [Video]
Arts & Culture

Audi City in London features multiple screens that display cars full-scale which users can customize through gestures.

Dave Pinter, PSFK
  • 18 july 2012

Our coverage of Step Motors Selection in Japan which takes inspiration from boutique retailing shows one interesting new direction in automotive retailing. Audi is leveraging digital technology in place of actual cars with the debut of their first Audi City showroom in London. Located adjacent to Piccadilly Circus, the showroom represents how Audi is solving the small space challenge of presenting a complete product line in an urban environment storefront.

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