Sayduck lets shoppers be virtual interior decorators and see what furniture will look like without having to shop in a physical store.

Our latest Future Of Retail Report looks at the trend of Fit With A Click. One manifestation of this trend can be seen in Sayduck. The UK-based company has created an augmented reality mobile application that enables shoppers to visualize how furniture would look in its intended environment, virtually positioning new furniture next to existing home decor. Utilizing the live camera feed on a mobile device, the application allows consumers to view a projected representation of a piece of furniture as it would appear positioned in a room of their home.

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