Technology has made it easy for activists to protest brands through hacking or spoof ads.
In light of the recent Libor-fixing scandal, Barclays’ marketing has taken a surprisingly honest turn, with the troubled bank changing its tagline to: Barclays, Fucking Barclays. The slogan features on a new and improved version of the bank’s egg timer advert and even has a mobile component, with iterations of the line recently surfacing on Boris bikes. A straight-talking poster accompanies these efforts, touting Barclays “for the best fixed rates“.
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