Building’s Roof Changes Color Based On The Sun’s Movement [Video]
A skyspace created by James Turrell at Rice University features LED lights projected on the ceiling that change color as the sun rises and sets.
American artist James Turrell has designed a skyspace for Rice University that combines art with function, enhancing people’s perception of light and space. The structural piece of public art towers above a 12-foot-high grass hill just east of Rice’s Shepherd School of Music.
It features a large white roof that offers a view of the sky through an opening for visitors sitting on the skyspace’s upper and lower viewing areas. Two light shows take place each day, at sunrise and sunset, in conjunction with the arc of the sun. Lights are projected on the ceiling and they change color as the sun rises and sets, impacting the color of the sky as seen by visitors. Watch the video below to see more of the skyspace:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.