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Op-Ed: AR Gives Consumers A Sense Of Ownership
Richard Cumming, co-founder of immersive content studio Two Goats, examines how brands like BMW are using augmented reality to help shoppers visualize and customize a product in their own environment
24 April 2018Could Robots One Day Assemble Flat-Pack Furniture?
A pair of robots can assemble a chair a lot faster than IKEA customers can
24 April 2018The Latest
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Hayley Barna and Mollie Chen, Katia co-founded Birchbox to address their frustrations with having to sift through an endless online supply to find the right personalized beauty products. Aiming to help people find what they want and stumble across items they didn’t know they needed, Birchbox provides sample products to millions of subscribers every month. As co-CEO of Birchbox, Katia is responsible for building relationships with beauty and lifestyle brands and all outgoing promotion. Prior to Birchbox, Katia worked in the financial and real estate sector for Eurohype AG and M&T Bank. She has an MBA from Harvard Business School.
Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common
What’s New For Members
PSFK’s Customer Service Debrief is a how-to guide for businesses to develop, integrate and optimize their use of bots in customer service applications.
DownloadThis paper explores how brands are leveraging technology to enhance engagement through product packaging.
DownloadIn its 12th year, PSFK will host a multi-track event that shares, analyzes and explains innovation in the new consumer experience. Join us May 18th in NYC!
DetailsIn our latest podcast episode show, we look at how beauty brands are creating new offerings that appeal to health and environmentally-conscious consumers
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