Caterpillar Ask Drivers To Weigh In On Latest Truck Design [Future Of Retail]
The CT660, the company's latest model, was created through feedback and collaboration with truckers and trucking companies.
Our latest Future Of Retail Report looks at the trend of Crowdsourced Product Range. One manifestation of this trend can be seen in construction equipment manufacturer, Caterpillar, who recently released the CT660 multi-purpose truck, a truck that was designed through crowdsourcing. During the truck's design phase, Caterpillar encouraged professional truckers and trucking companies to submit ideas via a website for inclusion in the vehicle design. These individuals were also encouraged to provide feedback about existing designs. Through interactive surveys, Caterpillar’s online customer research panel asked potential buyers to weigh in on features they wanted to see implemented and discuss topics related to their businesses that would be relevant to the truck’s design.