Coca-Cola Introduces Eco-Friendly Plastic Bags To Replace Bottles

Coca-Cola Introduces Eco-Friendly Plastic Bags To Replace Bottles
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The beverage maker jumps on a pre-existing practice in the developing world in order to preserve their brand and meet the needs of consumers.

Nestor Bailly, PSFK
  • 5 july 2012

In much of Central America soft drinks in bottles are often too expensive for the average consumer. Popular domestic sodas are instead served cheaply in disposable plastic bags, and more expensive drinks like Coca-Cola are just poured into sandwich baggies.

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