An app utilizes the webcam to give consumers a better online shopping experience.

PrestShop, one of the fastest growing e-commerce platforms, has created the Webcam Social Shopper (WSS) that replicates the in-store experience at home. The app uses a webcam to scan and track the user’s body and allows her to put on various virtual garments. The computer screen becomes an augmented reality mirror where shoppers can see how the clothing might look in real-time. Users can also adjust the size and color of the clothing item simply by using hand gestures.

In addition, the WSS app lets the user take photos of what’s on screen, and share it with friends on Facebook and Twitter to get feedback. In recent times, there has been a growing number of retailers providing online shoppers with virtual fitting rooms. Similar augmented reality apps have been developed, such as Ditto’s 3D fitting room to try on glasses, and Styku that uses Microsoft Kinect technology to help consumers find clothes that fit.

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