David Lynch Redesigns Champagne Bottle For Dom Pérignon
The film director collaborates with the brand to create limited-edition bottles called 'The Power of Creation'.
Film director David Lynch (Mulholland Drive, Blue Velvet) has redesigned the classic Dom Pérignon champagne bottle, and created signed, limited editions of its Dom Perignon 2003 and the Rosé 2000. His designs, called ‘The Power of Creation’ are described as dark, rich, and hallucinatory.
Dom Pérignon said in a statement that the collaboration was natural as its world and Lynch’s have many things in common, including “mystery, intensity, commitment, time, the constant reinvention of the self, and above all, absolute
faith in the power of creation.”
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”