Fashion Designer Launches Platform To Crowdsource Ideas [Future Of Retail]
Cut On Your Bias is a site that lets shoppers ultimately decide what will come to market by involving them in the design process.
Our latest Future Of Retail Report looks at the trend of Crowdsourced Product Range. One manifestation of this trend can be seen in online shopping site Cut On Your Bias. Cut On Your Bias is a website that invites shoppers to vote on clothing design decisions during the pre-production process, involving them in determining which fashion designs are ultimately created. After logging onto the site via Facebook, consumers can browse the weekly designs that are up for vote. Users can alter the piece in terms of its color, size, silhouette, material and more. Final combinations which receive the most votes are made in limited editions for pre-order the following week. The platform allows designers to skip the sample process, producing clothing for an enthusiastic fan base straight from the drawings and digital renderings stage. We reached out to CEO, Louis Monoyudis, to get more information about the crowdsourced fashion site: