The paper reports that its digital subscribers have exceeded its print buyers. Chief Executive, John Ridding, shares his thought on why.

This article titled “How the Financial Times achieved a digital milestone” was written by Roy Greenslade, for guardian.co.uk on Tuesday 31st July 2012 11.59 UTC

Five years ago I recall listening to the Financial Times’s chief executive, John Ridding, as he outlined his paper’s digital strategy. It was under way by then, of course, but the FT was moving faster and more enthusiastically than many papers – including its major global rival, the Wall Street Journal.

In practical terms, the FT’s transition from print to screen was highlighted by its integration of print and online operations. And the year before the FT had launched its live financial markets blog, Alphaville, which has since prospered by attracting a regular audience and winning awards.

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