Trend: Fit With A Click [Future Of Retail]
PSFK’s latest Future Of Retail report helps answer how retailers can meet shopper’s demands of “Help Me Choose The Perfect Fit”.
In the analysis in our latest Future Of Retail Report, the PSFK Consulting team found that a new set of digital services are helping customers overcome the challenge of finding correctly sized products when shopping online. Using a combination of image recognition technology, augmented reality and intelligent algorithms, these tools are bridging the online-offline divide by helping customers create personal fit profiles or virtually test out products away from the sales floor.
Five key manifestations of the Fit With A Click trend include:
How can businesses leverage this Fit With A Click trend? In PSFK’s Future Of Retail Report we feature a list of possible opportunities including:
- Allow customers to store personal profiles which can be accessed by retailers during in-store and online shopping sessions.
- Design intelligent simulations that allow customers to test certain product features in different environments or conditions.
- Leverage recommendation algorithms to showcase items which customers of similar fit and style profile have enjoyed.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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