PSFK’s latest Future Of Retail report helps answer how retailers can meet shopper’s demands of “Help Me Choose The Perfect Fit”.

In the analysis in our latest Future Of Retail Report, the PSFK Consulting team found that a new set of digital services are helping customers overcome the challenge of finding correctly sized products when shopping online. Using a combination of image recognition technology, augmented reality and intelligent algorithms, these tools are bridging the online-offline divide by helping customers create personal fit profiles or virtually test out products away from the sales floor.

Five key manifestations of the Fit With A Click trend include:

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