Fridge Device Alerts Social Networks When User ‘Fails’ Their Diet
The Virtual Fridge Lock is a magnet that locks to your fridge and alerts your friends when you open the fridge late at night.
Having trouble sticking with your diet? Well, what if all your friends found out whenever you opened your fridge when you shouldn’t?
Created for a diet program Meta Real in Brazil, the Virtual Fridge Lock attaches to the user’s fridge and posts on their social networks when they go for an ‘unauthorized’ snack. The user’s friends could then either shame them into compliance or offer helpful motivation to stay on-track with the diet.
Created by JWT of São Paulo to help Meta Real’s new clients stick with their weight-loss programs at the most tempting of times, the device uses peer pressure and social embarrassment to motivate people towards better behavior. These gaming mechanics are covered in PSFK’s ‘Future Of Gaming‘ report, and are being increasingly integrated into more traditional behavior modification programs to make them more social and fun.
The Virtual Fridge Lock also incorporates elements of ‘social machines,’ devices that translate virtual activity into real-world action, except it reverses that flow to publicize actions normally kept secret.
Watch the promo video to see the Virtual Fridge Lock in action below:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.