Twenty years of campaigning for workers' rights changed the corporate culture of one of the world's biggest brands – and the sportswear industry.
This article titled “How activism forced Nike to change its ethical game” was written by Simon Birch, for guardian.co.uk on Friday 6th July 2012 15.04 UTC
With three weeks until the opening ceremony of the Olympic Games, activists are busy cranking out yet another round of anti-sweat shop campaigns and shock-horror exposes. But do these campaigns really make any difference?
Perhaps surprisingly, the answer is yes.
In the new Olympic special edition of Ethical Consumer magazine the spotlight is on Nike and the impact that 20 years of campaigning has had in changing the corporate culture of one of the world's biggest sportswear brands.