Drivers In Traffic Get Hooked On Goodyear’s Bubble Wrap Ad [Video]
A clever and creative print campaign uses a fun way to pass time to promote the auto brand's ultra-grip tires.
Goodyear Brazil has created a clever print ad that is so simple, yet gets the message across effectively. A sheet of bubble wrap was inserted into a newspaper, and the paper was handed out to drivers who were stuck in traffic.
The drivers were amused by the ad and popped the bubbles as they waited. One of the bubbles had a picture of a cow, girl, or boy behind it, and the message simply said, “Sometimes it’s not easy to stop” with the branding below it.
The ad was created be the creative agency Y&R in Sao Paolo to show the importance of having good quality tires in unexpected situations, and to promote Goodyear’s ultra-grip tires.
Check out a video about the campaign below:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor