A Tumblr of minimalist animated GIFs draws viewers in with the repetitive clockwise and counterclockwise movements of its animations.

In May, the captivating rrrrrrrroll Tumblr was conceived  by a collective of friends from Japan. Adding a spellbinding approach to GIF making, each animation has one thing in common – the clockwise and counterclockwise rotation of people and objects in different scenarios. Enticing fans with the release of two GIFs per week, each photograph is given a subtle twist that turns it into an engaging work of art.

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