IKEA Lauches Mini DIY Greenhouses For Urban Dwellers
The retailer branches out with yet another product offering, targeting city people without much garden space.
Swedish retailer IKEA has branched out into yet another product offering, with it’s SOCKER Greenhouse. Providing the perfect environment for growing flowers, vegetables or herbs, the mini greenhouse opens at the top to allow you to place and water your plants. It’s roof vents can be set in a halfway-open position to allow the air to circulate and the temperature to cool if it gets too hot inside.
Great for city dwellers and others with no garden or limited space, IKEA’s greenhouse is 45cm wide, 35cm tall, and 22cm deep. It requires assembly (of course) and costs just $19.99.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.