Interactive Music Video Looks Like Texts Between You & Facebook Friends
MNDR puts fans in their video using data from the social network to create a personalized exchange on the iPhone and a truly tailored experience.
MNDR takes their fans on tour in a new music video for the track C.L.U.B., which puts the viewer right in the action. The interactive video looks like an exchange on the iPhone, and uses your Facebook data to create personalized posts and texts between you and your friends. The video also uses information about your hometown and job to create a truly tailored experience.
As the narrative unfolds, you travel to an MNDR show in New York, join them onstage, and then receive your big break when you get invited on tour. The video, created by Eli Stonberg and Jeff Greco of fourclops ::), was shot during an Unboxed event held by the O Music Awards at New York’s Webster Hall in March. You can experience the personalized video here and check out the non-interactive version below:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”