menu

Is Freemium At Odds With Profit? [Headlines]

technology

Is offering up products for free really necessary? Could a return to focusing on traditional consumer needs lets brands have their cake and eat it too?

Karen Baker
  • 25 july 2012

This post looks at the pitfalls of “Freemium” and how the free model isn’t turning into profits. By focusing on consumer needs – and returning to the core of marketing – businesses can get a fair share of the value they’ve created.

GigaOM

+#technology
+advertising
+business models
+Finance & Money
+Gigaom
+Headlines
+startups
+technology
+Work & Business
Trending

PSFK 2017: What We Learned From A 75-Year-Old Instagram Star

Arts & Culture
Reports
Reports
Cities Yesterday
AI Yesterday
No search results found.