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JC Penny Carves Out Its Stores To Host Branded “Shops” [Headlines]

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Major retailer turns its giant department stores into collected mini outlets within its larger store.

Karen Baker
  • 25 july 2012

The major retailer  launched new “shops-within-a-shop” at its New York City location yesterday guided by Apple alum and current CEO Ron Johnson. Sections within the store will be carved out to provide branded, experiential experiences for consumers.

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