Coffee Chain Creates Location Based Interactive Newspaper Ads [Video]

Coffee Chain Creates Location Based Interactive Newspaper Ads [Video]
technology

Scannable barcodes allow readers to find their nearest Cafe Joe to their current coordinates.

Yi Chen
  • 25 july 2012


Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local newspapers. The print ad is embedded with a QR code, which readers can scan and receive information on their mobile phones to where the nearest Cafe Joe is based on their current location. Users are shown the fastest route on Google Map to the local branch, and as an extra incentive, there’s also a coupon code to redeem when they get there.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.