Coffee Chain Creates Location Based Interactive Newspaper Ads [Video]
Scannable barcodes allow readers to find their nearest Cafe Joe to their current coordinates.
Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local newspapers. The print ad is embedded with a QR code, which readers can scan and receive information on their mobile phones to where the nearest Cafe Joe is based on their current location. Users are shown the fastest route on Google Map to the local branch, and as an extra incentive, there’s also a coupon code to redeem when they get there.
The advertising campaign created by ad agency Y&R in Israel. Watch the video below to see how the location-based advertisement works.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common