Kurt Russell And MC Hammer Star In Facebook Creator’s Latest Product Ad
Can enlisting celebrities for "The Best Internet You Ever Had" promotional video, help Airtime succeed?
Airtime, a social video chat service founded by Sean Parker and Shawn Fanning revealed a new ad entitled, “The Best Internet You Ever Had.” The startup recently launched in June with an extravagant parade of stars and $33.5 million in funding. The promotional video features celebrity cameos from everyone from Kurt Russell to MC Hammer and Internet celeb Gary Vaynerchuck, to help act as the spokespeople to explain the ‘revolutionary’ product.
Buckley Rivington, Airtime’s fictional spokesman, uses his witty personality to show how the peer-to-peer video service connects friends on Facebook and strangers based on similar interests. Portal A, a San Francisco based creative studio specializing in viral content, produced the video ad for Airtime. The studio has also produced content for Live Strong, the San Francisco Giants, and Banana Republic.
“There is a certain voice that works on the Internet, ” said Kai Hasson, Portal A’s creative director. He also stated that there were countless inspirations for the video, ranging from the Old Spice Guy to Wes Anderson’s “Moonrise Kingdom.”
“The Best Internet You Ever Had” is the first and only video promotion for Airtime but depending on it’s success there may be another video in the works, according to the studio Portal A.
Check out the video below: