Moleskine Introduces New Collection With Black Pages
The iconic notebook brand reinvents their classic stationery.
While there is a wide range of pitch-black stationary being introduced (i.e notebooks for photography, writing, making scrapbooks, sketching…etc.) the product itself is quite niche, most likely targeting users looking for something that is different than the standard notebook.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.