NM Service allows customers to opt-in to a heightened level of in-store service based on past experiences with the brand.

Our latest Future Of Retail Report looks at the trend of Service With An Opt-In. One manifestation of this theme is Neiman Marcus. The premium department store chain has developed a location-aware iPhone application called NM Service that adds a heightened level of personalization to its in-store shopping experience. The opt-in service allows a customer to program the app’s preferences to automatically alert sales associates when they walk into the store, providing staff with instant access to their shopping history and Facebook profile image, and if a customer prefers to browse on their own when first entering the store, they can simply “check-in” whenever they are ready for assistance. 

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