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Nike & Levi’s Create High-Performance Denim For Skateboarders

Nike & Levi’s Create High-Performance Denim For Skateboarders
Design & Architecture

Created specially for skateboarders, the 511 Skateboarding jeans features the sport's brands Dri-Fit materials and the classic look of the denim brand jeans.

Alice Chan
  • 2 july 2012

Nike and Levi’s have teamed up to produce high performance denim for skateboarding.  The 511 Skateboarding is built specifically for skateboarders and integrates Nike’s innovative Dri-FIT and vectran technologies, coupled with Levi’s timeless design, meticulous craftsmanship, and popular fit of the 511 Skinny.

The 511 Skateboarding Jean will be offered in two versions, as well as, multiple colors and washes and will be accompanied by a small assortment of other collaborative products including a denim Trucker jacket and a series of co-branded Nike Skateboarding shoes. The 511 Skateboarding will release July 4th for US$198 at select global retailers. Watch a video introducing the co-branded jeans below.

The 511 Skateboarding

+consumer goods
+Design
+Fashion
+fashion / apparel
+fitness / sport
+levi’s
+levis jeans
+nike
+retail
+Sports & Fitness
+technology
+USA

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