Nissan Tests LEAF Taxi By Offering Free Rides For A Tweet
A creative way to show the cost saving benefits of using an electric vehicle.
Recently in London and Amsterdam, Nissan assembled a fleet of their zero-emission Nissan LEAF’s piloted by professional taxi drivers for a campaign to show how the electric cars could offer cheaper rides over traditional gasoline powered vehicles. For the special promotion, Nissan offered passengers free taxi rides in the LEAF’s in exchange for a tweet containing the hashtag ‘#6XCHEAPER’ and their chosen destination.
The ‘#6XCHEAPER’ tag emphasises that fuelling an electric vehicle is six times cheaper than a similar sized petrol car. The goal was to show how that cost savings might translate to cheaper taxi fares. Each of the LEAF taxis displayed exterior graphics showing the reduced fares to popular destinations. The events also gave Nissan a chance to evaluate the LEAF for potential use as a fleet vehicle for taxi liveries.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.