menu

Twitter Light Show Displays London’s Olympic Mood On London Eye

Twitter Light Show Displays London’s Olympic Mood On London Eye
technology

EDF, the Games' official energy sponsor is using London's giant ferris wheel to visualize the country's sentiments.

Karen Baker
  • 28 july 2012

PSFK Coverage Of The 2012 London Olympics

EDF Energy has partnered with brand experience agency Ignite and MIT graduates to create the world’s first ever social-media driven, “low carbon” light show.  Called the “Energy of the Nation,” the display visualizes the UK’s mood around the Olympics using Twitter.

Tweets from the UK that reference the Olympics are analyzed for positive or negative “energy” using algorithms, taking into account emoticons, punctuation (“!!!!” gets more positive points than “!”) and adjectives. The total ratio of positive to negative energy is expressed as a pie chart embodied in the circular shape of the London Eye: yellow lights represent positive energy, purple light negative.

To make it even more interactive EDF Energy has set up a Mission Control visitor center at the Eye itself, as well as a web platformmobile app, and Facebook page. Shows take place every day at 9 and 10 pm.

Learn more about how it works here or UK dwellers, contribute your own tweet with the #Energy2012 hashtag.

EDF Energy

+#technology
+advertising
+culture
+Design
+Energy
+Europe
+experiential marketing
+fitness / sport
+gaming
+london
+london 2012
+London 2012
+Olympic Games
+Olympics
+technology
+Twitter
+UK

More in advertising

advertising

Australian Wine Label Animates 18th-Century Convicts In AR

The app tells the stories of convicts exiled to Australia who are featured on the wine bottles

20 October 2017
advertising

Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

20 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.