In Brief

A flu medicine develops a virtual persona, Flo, to provide support for sick males.

In a new microsite by Holler Sydney created for the cold and flu medicine company Strepsils, Flo, a sympathetic Australian grandmother, will take care of men with the flu on the online site Online Pamperer. Visitors connect with FB and they will experience a personalized video stream of Flo.

The virtual persona will:

Coo over their profile picture, give them a virtual hug, text their partner to buy medicine, play their favourite music clips, or cheer them up with a trip down memory lane. Meanwhile, girlfriends also get their own video, featuring Flo sympathizing with their plight as nurse to their moaning boyfriend, and [the girlfirends] enter a contest on the site to win a pampering spa retreat.

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