Danny Boyle's eccentric national history lesson entertained but also confused many US media outlets.

This article titled “Olympics opening ceremony: US media reacts to ‘peculiar' British festival” was written by Paul Harris in New York, for guardian.co.uk on Saturday 28th July 2012 14.18 UTC

With its colourful and stunning melange of the bizarre and unexpected, Danny Boyle's Olympic opening ceremony was bound to provoke a few puzzled looks from across the Atlantic.

When you mix an eccentric British history lesson about the Industrial Revolution with a tribute to the National Health Service and throw in Mr Bean, a parachuting monarch and a horde of Mary Poppinses, then virtually the only guarantee is that some people won't get it.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in