menu

AR Experience Creates A Tailored Dark Knight Soundtrack For Daily Life

AR Experience Creates A Tailored Dark Knight Soundtrack For Daily Life
technology

App immerses the user into the sounds of Gotham City based on their current surroundings.

Nestor Bailly, PSFK
  • 23 july 2012

To promote the release of the highly anticipated blockbuster ‘The Dark Knight Rises,’ the film’s creators have released an app that fully integrates the soundtrack into an experience that changes depending on the time of day and the user’s environment.

Instead of focusing on the visual, which the movie does itself, the app highlights Hans Zimmer’s score and the sounds of Gotham City. Users plug in headphones and choose ‘AutoPilot’ or ‘Manual’ mode. With AutoPilot the app decides what the user will hear based on ambient noise, time of day and whether the user is moving about. The app then selects music, sounds and voices to create a ‘Gotham experience’ that reflects the reality the user is in. Audio commentary on the development of the movie’s music is also interspersed throughout the user’s experience.

This app creates a larger experience around the movie and merges the fictional with reality, something filmmakers themselves have felt over the years while making the Batman trilogy. The pure focus on audio is a refreshing departure from most apps of this sort, with the ‘Inception’ movie app setting a similar precedent a few years back.

The Dark Knight Rises Z+ app

+#technology
+advertising
+app
+audio
+augmented reality
+augmented reality app
+batman
+cities
+Culture
+Entertainment
+technology

More in Entertainment

Entertainment

Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

20 October 2017
Entertainment

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017
No search results found.