Tablet Magazine Shows Products Using Friends’ Social Data [Future Of Retail]
iPad magazine uses the online mentions of personal networks to offer a tailored shopping catalog.
Our latest Future Of Retail Report looks at the trend of Auto-Curated Shopping. One manifestation of this theme is Pickie – an iPad magazine that uses social media mentions from users’ friends to create a personalized shopping catalog. Once users have selected which categories and brands they are interested in, Pickie generates the relevant products which have been recommended or mentioned by their friends. The tablet application includes details about price, availability and what their friends have said.
In addition to integrating what their friends are sharing, liking, and pinning on social sites like Facebook, Twitter, Pinterest, Pickie users can also view trending items within chosen categories, editorial pages compiled by the Pickie team, and a Discover page that improves as it learns more about the type of products individuals like.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.