In Brief

iPad magazine uses the online mentions of personal networks to offer a tailored shopping catalog.

Our latest Future Of Retail Report looks at the trend of Auto-Curated Shopping. One manifestation of this theme is Pickie – an iPad magazine that uses social media mentions from users’ friends to create a personalized shopping catalog. Once users have selected which categories and brands they are interested in, Pickie generates the relevant products which have been recommended or mentioned by their friends. The tablet application includes details about price, availability and what their friends have said.

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