Print On Fabric Using Only Sunlight And An iPhone
Lumi is a project that is taking photography out of the darkroom by using sunlight to make durable prints on sustainable materials.
Lumi is a design team pioneering the Lumityping process, a revolutionary photographic print process for textiles and natural materials. The process is based on Inkodye — mixable, dilutable, water-based dyes, which develop their color in sunlight. Inkodye can bind to any vegetable or animal fiber, such as cotton, wool, silk, suede and wood. Once fixed, the color becomes permanent and can go through repeated machine washes without fading.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers