The running-obstacle game lets players collect medals; but is the fun game a guise for an Olympic marketing push?

Puma has turned www.puma.com into a site reminiscent of an old-school 8-bit video game. In ‘Run Puma Run,' an HTML5 game, site visitors can select a player from five options- the runner, the golfer, the footballer, the driver, and the cricketer. Players then try to collect as many medals as possible while running on a track while avoiding obstacles like hurdles and water puddles. The space bar lets players jump, and the arrow keys make the player change lanes. The game comes complete with nostalgic Nintendo-like sounds, coin count, and hearts to indicate how many lives you have left.

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