PUMA Opens A Social Club Inside A Store [Pics]
The sports brand opens a new retail and entertainment space in Prague intended to become a multifunctional meeting point for young fans.
Czech architects edit! have designed the interior of the Puma social club in Prague, which is intended to become a muti-functional meeting point for young people attracted by the brand. The concept store also features a cafe that serves direct-trade coffee and homemade cupcakes. For parties or events the store can be easily rearranged as most of the furniture is mobile.
A chain system inspired by miner's cloakrooms (where steel chains were used to hang clothes and raise them for ventilation) is used for displaying clothes and as a support for the light system. The chains can be raised and lowered manually or remotely to meet the needs of the space.