Get Rewards For Influencing Online Purchases [Future Of Retail]

Get Rewards For Influencing Online Purchases [Future Of Retail]
technology allows online shoppers to list their favorite products; when someone buys that product because of their recommendation, they get rewarded with cash.

Allie Walker
  • 28 july 2012

Our latest Future Of Retail Report looks at the trend of Shopper As Affiliate. One manifestation of this trend can be seen in, a social commerce platform where friends, industry experts, brands and celebrities can recommend products they love in exchange for commission when sales are generated from their endorsement. To begin using, site users curate their own customized product pages, add comments about favorite products, and then share their recommended items with friends on social networks.

Commission fees generated by purchases on are split between the brand and curator, allowing people to earn extra cash for themselves, their business or a charity of their choice. Consumers can purchase items from within the platform from curated pages created by friends or celebrities like Zooey Deschanel.

Amaryllis Fox, the CEO and Founder of, speaks to the potential impact shopping with the platform can make:

Through Mulu, consumers browse content curated by people they know and trust—from celebrities, to family and friends—content that’s personally relevant and benefits the curator or their charity with every purchase. Mulu enables everyone to benefit from the joy of sharing and discovery while raising hundreds of millions of dollars in affiliate fees for chronically underfunded causes. It’s pretty empowering to be able to support a clean water project in Sudan with your killer taste in shoes.

A summary of the Future of Retail report is available to view for free – and a download of the full 100 page document can be ordered today.

+fashion / apparel
+online shopping
+shopper as affiliate
+Work & Business

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