CEO of Virgin reveals his favorite locations in a mobile travel app.

Sir Richard Branson, CEO of the Virgin group, debuted his new Virgin Atlantic app just in time for the Olympics. The London City Guide app reveals Branson’s top five highlights of the city, including the London Eye, Portobello Road, Jamie Oliver’s restaurant Fifteen, Ladbroke Grove, and Kensington Roof Gardens.

Users can pick travel itineraries made by the airline’s staff and selected London celebrities. The mobile app also features an augmented reality view, along with a planning tool that is ideal for first-time visitors, and tourists to London.

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