The shoe brand hopes incentivizing shoppers to leave product comments will increase buyer confidence.

Our latest Future Of Retail Report looks at the trend of Shopper To Shopper Service. One manifestation of this trend can be seen in Sketchers. As a way to accumulate product reviews, Skechers shoe brand has launched a rewards loyalty program that incentivizes customers to write product reviews. Aimed to increase buyer confidence around the point of purchase decision, the initiative allows customers to write product reviews in exchange for points, which can be redeemed as discounts on later purchases.

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