Startup Smart Grid Billing could help customers get a discount by using less power at peak times.

Startup Smart Grid Billing, which recently graduated from the Greenstart incubator program, aims to help manage the process of reducing energy consumption during times of peak power grid use (known as “energy time-shifting”) in exchange for discounts on electricity bills.

According to GigaOM, the company is testing its energy-monitoring wireless-connected plugs and software for analyzing consumption data. These enable it to find out in real-time what appliances could reduce their electricity use. This unused power can then be sold to a local grid operator and the revenue shared with customers. Smart Grid Billing's CEO, Henrik Westergaard, told GigaOM:

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