An interesting production enlisted participation from passers-by to hold up a tablet.

Australian indie rock band Abe & Tell has created an interesting video for its song ‘This Man's Brighter Days.' The stop-motion clip included over 500 girls holding an iPad. The tablet was projecting one frame from the band's official music video. When the photos were compiled together, the iPad was aligned to be in the same spot throughout the frames. The end effect is that the tablet remains still and plays the music video, while the people holding it changes throughout.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)