Used Car Dealership Inspired By Boutique Retailing

Used Car Dealership Inspired By Boutique Retailing

Step Motors aims to offer a shopping experience rivaling new car dealers.

Dave Pinter, PSFK
  • 13 july 2012

Step Motors of Miki City, Japan saw an opportunity to change the perception of customers’ experience at a used car lot. The company was motivated to prove that older cars, if presented in the right way could be just as desirable as new ones and potential customers wouldn’t have to feel as though they were making a compromise in the choice.

Their concept, Step Motors Selection operates more like a curated retail store and specializes in selling carefully selected cars from brands all over the world. The site of the store is a former major car manufacturer’s showroom which sat vacant. Osaka-based Process5 Design created the concept for the exterior architecture in interior renovation.

Particularly compelling is the interior designed to be warm and comfortable. The open interior forgoes the traditional stuffy sales offices for casual seating on grass-hued carpeting. Artfully presented bicycles and surf boards hang on the walls are a nod to lifestyle and things typically hanging in a home garage. Simple large scale graphics give the space a friendly voice.

Customer amenities are well considered, there’s an indoor/outdoor lounge and some of the nicest bathrooms you’re likely to see at a used car lot.


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