Snack food Fantastic Delites wanted to know how far people would go for a free sample of their product.

Is there a treat so good that you would push a button 5000 times to have a taste?

Apparently Fantastic Delites are tasty enough that hundreds of people lined up to accept ‘challenges’ from a vending machine giving out samples of the snack. Developed by Clemenger BBDO Adelaide, this special device issues tasks to the public and upon completion produces a box of the snack. People danced, bowed down, and generally embarrassed themselves in good spirit, all to find out ‘how far they would go’ for some Fantastic Delites.

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