Volkswagen Sneaks PSA Into Popular YouTube Celebrity Makeup Tutorial [Video]

Volkswagen Sneaks PSA Into Popular YouTube Celebrity Makeup Tutorial [Video]

Makeup advice star Nikkie of NikkieTutorials appears in a jarring video about the hazards of distracted driving.

Emma Hutchings
  • 5 july 2012

YouTube star Nikkie of NikkieTutorials, who provides makeup advice on her channel and has over 150,000 subscribers, was the star of a viral video for Volkswagen and DDB Berlin aiming to raise awareness about the danger of putting on makeup while driving.

Half a million car crashes a year are said to be caused by women drivers applying makeup (in the UK alone). So the tutorial “A crash course to shine,” which drives home the message in a dramatic way, was created and added directly to Nikkie’s YouTube channel.

The target group think they are watching their favorite makeup instructor give them tips about sparkles, when in fact they’re being given an important safety message. The video drew in a large amount of views, shares, re-tweets, and comments. You can check it out below as well as an explanation from the creators:


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