Tips on how to keep up with all 302 medal events and over 3,500 hours of coverage of the London Games. #PSFKLON2012

Olympic fans, we've got a roundup of where you can stay on top of every second of Olympics coverage- from watching Mark Cavendish go for gold in the first medal event of the games (Cycling- Men's Road Race, Saturday, 5am EST) to witnessing the highly anticipated Michael Phelps vs. Ryan Lochte showdown to seeing if Usain Bolt can best his world record in the 100m and 200m races, PSFK has you covered:

Broadcast:

In the US, the networks of NBC will be airing near continuous coverage of the events, even at 4 o'clock in the morning. Watch events on NBC, MSNBC, NBC Sports, CNBC, Telemundo, and even Bravo. Check listings for your local coverage area here.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in