The sports brand used Digital Kitchen’s Protobooth at the music festival to connect remote viewers and on-scene participants.

adidas Originals wanted to have a presence at Lollapalooza this month for their new #represent campaign so they reached out to agency Digital Kitchen, who provided their animated GIF photo booth for the event. The ‘Protobooth' helped connect the event with the social web, with the addition of a site that works across desktop, tablet, and mobile devices. Visit adidas.protobooth.dk to see the gallery of animated GIFs from Lollapalooza.

adidas protobooth

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)