The sports brand used Digital Kitchen’s Protobooth at the music festival to connect remote viewers and on-scene participants.

adidas Originals wanted to have a presence at Lollapalooza this month for their new #represent campaign so they reached out to agency Digital Kitchen, who provided their animated GIF photo booth for the event. The ‘Protobooth' helped connect the event with the social web, with the addition of a site that works across desktop, tablet, and mobile devices. Visit adidas.protobooth.dk to see the gallery of animated GIFs from Lollapalooza.

adidas protobooth

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